CategoriesNewsletter - πŸ’Ž SaaS Founder Gems

SaaS Founder Gems Newsletter #5

Happy Sunday!

Welcome to your weekly edition of the SaaS Founder Gems Newsletter from @PocketBryan!

In this newsletter, we’re going with quality over quantity. Each item listed below has been vetted and reviewed by me, to ensure it’s not a waste of your time and that there is something actionable to apply to your SaaS, as a fellow founder.

Here we go!


Interesting and actionable articles, worth your time.

  • Building in Public Definitive Guide
    If you’re building in public, great! I think more people should. You should do it because you want to share what you learn, learn from others, and celebrate your successes. Even if you don’t have a ton of time to dedicate to your project, you’ll find that people will cheer you on, support you, and offer to help when possible. It’ll also help you realize that you’re not alone. This guide is definitely worth a read, even if you just casually #buildinpublic. Read it over once and keep these tips in the back of your mind as you post. 


  • Designing the Ideal Bootstrapped Business
    This is from Microconf 2013 (8 years ago), but don’t let that discourage you. It is as 100% true today as it was back then. If you’ve watched this before, you should watch it again — it’s that good.
    πŸŽ“  What I learned: 
    • I need to give more thought to how I position (and even discount) my annual plans. Jason brings up so many good points about SaaS pricing, discounts, buyer psychology, and a bunch of other things about packaging your SaaS.


  • Everything is Marketing – SEO In 30 Minutes Per Day and Being a Marketing Team-Of-One
    πŸŽ“  What I learned:
    • Spoiler alert – the “30 minutes a day” of SEO felt a little misleading. The guest is saying that you can spend 30 minutes a day writing “content briefs” for other people to write articles based on, to beef up your SEO. It’s a great idea (even if you’re writing your own articles, like most of us are), but you still need that extra time to write the articles. If you do write those briefs before-hand though, it’ll help you organize your thoughts and make writing the actual article less intimidating.
    • This episode helps you think more clearly about who you’re writing for, why, and how to actually attract the people you want to.

Content Marketing Tips

  • Are you having a hard time coming up with ideas for what to write about?
    Here’s what I did to help me come up with a backlog of 20+ solid ideas:
    1. Find a forum, group, or online community (e.g. subreddit) where people are talking about your problem space. For example, I want to work with and help freelancers, so I went over to r/freelance.
    2. You don’t have to be an expert in order to write about something. All you have to be is an expertΒ researcher.Β 
    3. Go to that community and just read. Don’t post — just look for existing posts that start out with a question. For example, “What are your favorite perks of being a freelancer?” or “How do you go about writing a freelance contract?
    4. Read through the replies and conversation. Look for patterns and consensus, because that tends to be the right answer to the question.Β 
    5. Use that topic as a cue to search for similar questions. Just as above, read through the replies and summarize the best answers. Use your research skills toΒ find the right answers and write about them. You don’t have to come up with the perfect answer yourself — you can lean on those whoΒ doΒ have the expertise!
    6. Notice how I didn’t have to come up with any of the questions or topics myself — all I had to do was perform the legwork to find a few sources, and summarize them for my readers.
    7. Boom! πŸ’₯Β  New blog post idea. Just don’t plagiarize. Summarize and put it in your own words, and cite your sources. People won’t mind because you did the heavy lifting with finding the answer and summarizing it for them. That’s the value you can provide if you don’t feel like an expert in the field you want to serve.

Interesting Twitter Threads from this week

πŸ‘‡ This last one sounds click-baity and I would approach it with a huge grain of salt, but it has some really interesting thoughts about approaching problems/customers and marketing it.

πŸ₯‚ That’s it for this week!

Let me know what you think! I’m a real human being putting this together for you, not a bot πŸ€—  So I love to hear about what resonated with you (and what didn’t)

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