It’s so good to be back this week. I took a break last week, and it felt amazing. I was close to burnout, and I really needed just one day without all the hustle. Unfortunately, that happened to be the day I put together this newsletter, but so many of you reached out in support. I am so grateful for you all.
How are you doing in terms of burnout? Especially those of you trying to get something started on the side? Make sure you listen to your mind and your body and take a day if you need it. In the long run, it won’t make or break your success.
Now, back to the show!
🚀 Do you have something you’ve launched and would like to share with the world? Reply to this email and let me know! Let’s share with out little community here!
- Minimal.blog 🎉
3 weeks ago I felt stuck and in a rut. I had lost momentum and every minute felt like a slog. So I decided to take a break and build something super small that I could launch in weeks, not months. On Thursday (Sept 2, 2021), I launched Minimal.blog!
It feels goodto launch something! I can’t tell you what it does for your motivation, momentum, and state of mind. Even if nobody is using it, there’s something about getting something out there in the world for people to use that feels incredible. It was a long 3 weeks with late nights and long hours, but it was fun! The last push was the hardest (it’s what led to my exhaustion last week), but overall it felt great.
What is Minimal? Minimal is a minimalist (in terms of design, not features) text-only blogging platform for people that love to write, but don’t want to mess around with finding a blog design, messing around with & finding images, or anything else.
Minimal is text-only, as in no images allowed. This will be a controversial decision, but one that I’m excited about. Instead of having to worry about finding the perfect image or cover art, you can focus on telling your story. Let your words speak for themselves!
Text-only doesn’t mean ugly, either. Minimal brings beautiful typography, easy-to-read formatting, and no extra cruft to clutter up your blog. Just a gorgeous looking article.
All this in only 3 weeks, and only by cutting scope WAY back at almost every turn. I’m super happy about where it ended up, and so excited to get some real user feedback. If you’re a writer, an aspiring writer, or just curious, sign up for a free personal account and give it a try!
- I am absolutely HOOKED on Software Social
It seems like I’ve been hearing about it everywhere lately, so naturally I avoided it. I tend to not like to do things just because everyone else is… but boy do I regret it. I started at the beginning and am only 8 episodes in, but like a good book, I can’t put it down! I identify with Colleen so much it’s insane. The struggles she’s going through, the decisions she has to make, the frustrations, the optimism. If you haven’t listened to it yet, give the first couple of episodes a try. I think you’ll really enjoy it.
- Indie Dads Episode 2
Malcolm and I go deeper into how we came up with the ideas for the projects we’re building, where we are, and what challenges we’re facing when it comes to being both a parent and aspiring indie founders. Malcolm talks about how and why he’s focusing on timekeeping and invoicing on mobile for freelancers, and I go into detail about why I recently did a 180 on my freelancer product and started Minimal.blog. It’s been a blast so far, and the community support has been tremendous! Go give it a listen!
Interesting and actionable articles, worth your time.
- On the Link Between Great Thinking and Obsessive Walking
It happened to me twice this week, and it’s happened to all of us many times: You’re stuck on a problem. Frustrated. No matter how hard you try, you can’t figure out the answer to something that seems like it should just work. You go for a walk to clear your mind and BAM! A solution pops into your head, so you try it as soon as you get back, and it works! Why is that? This article talks about how and why that happens. It’s a very interesting read.
- How Superhuman Built an Engine to Find Product/Market Fit
The founder of Superhuman, “The Worlds Fastest Email”, talks about how he found a way to systematically measure and find Product/Market fit before launch. Superhuman is adored by its users. This is a great article that may give you some ideas about how you should approach Product/Market fit both before and after launch.
- 11 Proven Ways to Drive Traffic to Your Website
Ok, so you’ve built and launched something, now what? Or maybe you’ve got an idea, and you want to build up a launch list of people that are interested in it. How? Marketing is all about getting your product in front of as many eyeballs as possible… but not just any eyeballs — the RIGHT eyeballs. So how do you do that? This article walks through a list of 11 strategies you can use at any stage to get in front of the right eyeballs. The Internet is MASSIVE. Nobody is going to find your product by chance (or at least not enough to support you). You have to get out there, but you don’t have to (shouldn’t) try to do it all at once. Content marketing (which is what this article is mostly about) takes time. You have to play the long-game, and that means you should start today. This is worth a read to help you think through some of the ways you can do that.
Interesting Twitter Threads and Thoughts from This Week
🥂 That’s it for this week!